Keep Your Eyes Peeled for the New Girl Scout Campaign!

A tipster sent in some photos of new Girl Scout PSA's now appearing in public places:

These shots are from San Diego International Airport...

Have you seen the new PSA's in your area?

Self Esteem, Healthy Media and Girl Scouts

Stylelist reports that last weekend, from Friday, October 22, through Sunday, October 24, Girl Scouts of the USA and Dove invited girls to participate in the Dove Self-Esteem Weekend. The events were part of the Dove Movement for Self-Esteem that encourages women and girls to create a world in which beauty is a source of confidence, not anxiety. Katie Couric, Abigail Breslin, and Dove Movement for Self-Esteem Youth Ambassador, Katherine Schwarzenegger, are just a few of the women who shared messages of inspiration with participants.

Similarly, an article appeared in Women's eNews about the recent Healthy Media for Youth Summit in Washington DC. Reporter Rich Daly was on hand and relates that Girl Scouts has enlisted the help of such industry leaders as the National Association of Broadcasters and the National Cable and Television Association. He states:

"The goal is to get entertainment and media companies to improve the images of
girls projected by Hollywood, advertising and even among kids on the Internet.
The girls' image campaign and ongoing gatherings is led by a partnership of 12
groups representing girls' advocates, broadcasters, studios and lobbying firms... As part of this effort, the Girl Scouts lobbied for support of proposed federal legislation--introduced by Reps. Tammy Baldwin, a Wisconsin Democrat, and Shelley Moore Capito, a West Virginia Republican in March--to fund more detailed research on media's impact on girls."

The story also gained traction in USA Today and Politico. Watch What You Watch, the national PSA campaign to promote healthy media images for youth was debuted at the October event and has been heavily covered by Chicago’s FOX News, CNN, Washington Post and many more. Watch it below:

What Do You Get Out of Being a Girl Scout Leader?

One of my all time favorites from 1976! I love this video. For more Girl Scout Videos, go here!

Park Girls PSA! What Did You Do Today?

Take a look at the new 30 second PSA titled Park Girls - illustrating a life without Girl Scouting vs. a life with Girl Scouting. For more Girl Scout Videos, go here!

Real World Experiences

Today in Video World, let's look at a Spanish Language video - It is a PSA illustrating the real world experiences of a Girl Scout vs the alternative. For more Girl Scout Videos, go here!

The Changing Face of Fashion is a Hit!

As previously reported, earlier this summer, Girl Scouts of the USA enlisted models from Wilhelmina Curve to be featured in The Changing Face of Fashion, a set of videos exploring self-esteem and personal empowerment from the perspectives of plus-size models Lizzie Miller, Anansa Sims, Leona Palmer and Julie Henderson. The Changing Face of Fashion was directed and shot by lifestyle and beauty photographer Cathrine Westergaard. As a part of a new initiative at Girl Scouts to address the image of girls in the media, The Changing Face of Fashion is supported by Beauty Redefined: Girls and Body Image Survey (2010), a study conducted by The Girl Scout Research Institute.




So far the video has been picked up and broadcast at Seventeen, Tonic, Mom Logic, StyleList, The Cotillion, Strollerderby, Daily Venus Diva and many more. While many people understandably struggle with the term 'plus size', others appreciate the exposure girls will get to sizes larger than zero. One very interesting and telling article from iVillage points out an actual Girl Scout's comments from another Blog:

“You want a story? Come look at my troop. We're a group of girls from ages
11 to 18, and we can do anything. We have faced everything together. Divorces,
cancer, a girl in a three-week coma, breakups and all the bumps and scrapes of
teenage life. In high school, we have 18 girls in our troop. That's more
impressive when you consider there are 350 girls in my high school, and we're
not the only troop. We have girls going off to Ivy League schools and girls
going to community college, girls of every weight, color, religion. Girls who
have rebuilt playgrounds, raised spina bifida awareness, rebuilt hiking trails,
created award winning websites, and collected hundreds of thousands of coats for
children with HIV. We are mighty. We go bellydancing, bowling, white water
rafting, spelunking, and rock climbing. We learn from Ren Faire actors,
occupational therapists, police women, pharmacists, and more. We support
soldiers in overseas hospitals with care packages and homemade quilts, cards and
DVDs. We CHANGE THE WORLD. Us, ourselves. Don't look a gift horse in the
mouth...a positive message for girls is a positive message, no matter who it
comes from, and we need more of that.”

I certainly could not have made a better case than that!

Your Date With the Future

Take a look at this awesome Girl Scout Video from back in the day. It stars screen legend Natalie Wood! It's all about the need for leaders, which is still very relevant today! Do you have a favorite Girl Scout Video? If not, find one here!

Awesome PSA's Locally Made!

Two awesome videos to share with everyone today! First up, an adorable Wonders of Water PSA by some Brownies from Girl Scouts of Central and Western Massachusetts. The girls had just completed the WOW Journey and set their sights on creating a public service announcement. The Brownies came up with the format, voted on the content, decided which props to use and then rehearsed and memorized their lines. The PSA will air throughout Berkshire County. Check it out:



Next up - coming out of Girl Scouts Spirit of Nebraska is a really wonderful PSA called This is How. It's very uplifting and has a really great soundtrack. Enjoy!

Retro Girl Scout Leader PSA

Today from the video vault, I'd like to share one of my favorite PSA's. It's from the 1970s, my favorite decade! Enjoy...

Take Me To Your Leader!

Hey Everyone!

Did you know about the Girl Scout's YouTube Channel? You probably should, because there are tons of awesome videos ranging from silent films about The Golden Eaglet (1918), to the coolest PSA's I've ever seen (1970s). My favorite, titled Girl Scout Space Alien PSA is here for your viewing pleasure. Be sure to check out all the videos on the page here...

Tell us which one is your favorite, and why!

That ’70s Show

Yes, that could very well be Ashton Kutcher from the classic Fox network sitcom That ’70s Show in the opening scene. This historic volunteer PSA is definitely a must-see.

Laugh if you will, but it would be hard to deny that this was successful—today, Girl Scouts has over one million volunteers.