Thursday, October 28, 2010

Self Esteem, Healthy Media and Girl Scouts

Stylelist reports that last weekend, from Friday, October 22, through Sunday, October 24, Girl Scouts of the USA and Dove invited girls to participate in the Dove Self-Esteem Weekend. The events were part of the Dove Movement for Self-Esteem that encourages women and girls to create a world in which beauty is a source of confidence, not anxiety. Katie Couric, Abigail Breslin, and Dove Movement for Self-Esteem Youth Ambassador, Katherine Schwarzenegger, are just a few of the women who shared messages of inspiration with participants.

Similarly, an article appeared in Women's eNews about the recent Healthy Media for Youth Summit in Washington DC. Reporter Rich Daly was on hand and relates that Girl Scouts has enlisted the help of such industry leaders as the National Association of Broadcasters and the National Cable and Television Association. He states:
"The goal is to get entertainment and media companies to improve the images of
girls projected by Hollywood, advertising and even among kids on the Internet.
The girls' image campaign and ongoing gatherings is led by a partnership of 12
groups representing girls' advocates, broadcasters, studios and lobbying firms... As part of this effort, the Girl Scouts lobbied for support of proposed federal legislation--introduced by Reps. Tammy Baldwin, a Wisconsin Democrat, and Shelley Moore Capito, a West Virginia Republican in March--to fund more detailed research on media's impact on girls."
The story also gained traction in
USA Today and Politico. Watch What You Watch, the national PSA campaign to promote healthy media images for youth was debuted at the October event and has been heavily covered by Chicago’s FOX News, CNN, Washington Post and many more. Watch it below: