"The Girl Scouts of the USA has been an iconic social service organization that has appealed to generations - but now it wants to make sure that appeal continues well into the future."Good stuff! In other news, aren't these bags cute?!
We're 2.5 million strong—more than 1.7 million girls and 750,000 adults who believe in the power of every G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)™ to change the world. Since 1912, we’ve built girls of courage, confidence, and character who make the world a better place.
Thursday, July 15, 2010
Brand New(s)!
News on the Brand front! On Monday's Weekend Run-Down, I shared a number of Blog stories on the re-brand. Today, head over to Brand Channel and check out a fantastic write up about the new design. The lead line says it best: