On Saturday, March 19, Roland Corporation U.S. and Girl Scouts of the USA launched the national Girl Scouts Rock! Powered by Roland initiative at the Los Angeles Theatre Centre. Many Girl Scouts and their parents attended and participated in the fun, interactive music workshop co-developed by Roland and Girl Scouts, designed to get girls pumped up about making music.Charlotte Caffey, of the Go-Go's, the original groundbreaking all-female rock band, was at the event to offer her support and said, "This year will mark the 30th anniversary of Beauty and the Beat. As a female musician and songwriter and mother of a 16-year-old daughter myself, I love that the Girl Scouts and Roland have partnered to bring girls across the country access to making music." Former Girl Scout and Disney star Shelby Spalione, previous lead singer of the all-girl teen rock band KSM, inspired by the Go-Go's, sang "We Got the Beat" with the Rockin' Roland Girls Band, and participated alongside girls, inspiring them to learn to make their own music and follow their dreams.
After the event, photographs of Charlotte Caffey, Shelby Spalione and Girl Scouts have been appearing on the jumbotron screens in both New York's Times Square and the Las Vegas Strip.