Friday, February 11, 2011

“Let’s Move!” - Girl Scouts and Kraft Foods Take Action

On Thursday, February 10, the first anniversary of First Lady Michelle Obama’s Let’s Move! initiative, Girl Scouts and Kraft Foods demonstrated how corporate and community partnerships are helping achieve the Let’s Move! goal of ending childhood obesity.

Kraft Foods teamed up with Health and Human Services Secretary Kathleen Sebelius and the Girl Scouts of the USA to highlight the importance of healthful eating habits and active lifestyles at a Town Hall in Washington D.C. Building upon the action steps outlined in First Lady Michelle Obama's Let's Move! initiative, celebrating its one year anniversary, the Town Hall harnessed the resources of both the private and public sectors to help educate and empower young women to make healthy food choices and to be more physically active. In attendance was Secretary of Health and Human Services Kathleen Sebelius, President of Kraft Global Wellness Rhonda Jordan, CEO of Girl Scouts of the USA Kathy Cloninger, CEO of Girl Scout Council of the Nation’s Capital Lidia Soto-Harmon and hundreds of Girl Scouts.

During the town hall, the Girl Scouts engaged in an exchange of ideas on how to lead healthy lives through exercise, good snack choices and even fitness-friendly hobbies like Zumba and hydroponic gardening. The event, featuring Girl Scouts across the country, was simulcast via satellite in Washington D.C., Chicago, Los Angeles and Atlanta. Using strategies outlined in the Let's Move! initiative, the Town Hall issued a healthy lifestyles challenge to parents, schools, local officials, community leaders, chefs and kids.

Let’s Move! is a comprehensive initiative, launched by the First Lady, dedicated to solving the problem of obesity within a generation, so that children born today will will grow up healthier and able to pursue their dreams. Combining comprehensive strategies with common sense, Let’s Move! is about putting children on the path to a healthy future during their earliest months and years. Giving parents helpful information and fostering environments that support healthy choices. Providing healthier foods in our schools. Ensuring that every family has access to healthy, affordable food. And, helping children become more physically active.
What ways are you integrating healthy living into your daily life?