Thursday, April 29, 2010

Girl Scouts es Para Todos!

In order to reach all girls, one of our main goals at Girl Scouts of the USA is to bring Girl Scouting to new audiences, and lately, we have been reaching out to the Hispanic population. By getting our message out in Spanish, we hope to open doors to more girls, volunteers, donors and community partners who ordinarily might not know what Girl Scouting is all about. At the forefront of these efforts is Amelia De Dios Romero - De Dios Romero is GSUSA’s Marketing Senior Brand Manager, and is the recent recipient of leading Spanish-language newspaper El Diario La Prensa's Women of Distinction Award. She won the prestigious award for her commitment in helping deliver the Girl Scouts Leadership Experience to Hispanic girls and women throughout the country. Past honorees of La Prensa awards included New York Secretary of State Lorraine Cortez-Vazquez; former U.S. Surgeon General Antonia Novello; and Associate Justice of the Supreme Court of the US Sonia Sotomayor. Pretty impressive company to be in! Congratulations to Amelia De Dios Romero...

In other Hispanic Initiative news, on Saturday, April 24, Girl Scouts were featured on the Sabado Gigante show, transmitted through Univision. The highly recognized host of “Sabado Gigante,” Don Francisco not only gave a shout out to Girl Scouts, he spoke about our mission. Girl Scout volunteers and girls from our Tropical and Southeast Florida councils also participated in the show as part of the audience. Fun! During the month of May, Sabado Gigante will feature a segment on Citrus Council’s “Robo Chicas Las Latinas” to showcase their many successes in robotic competitions as part of our STEM program. Also, Univision is currently running our online banners on their Web sites - this is just the start of many great things to come from our collaboration with Univision.