Monday, March 12, 2007

New York Times Celebrates Girl Scout Cookie Program!

In its 2007 Cookie Report (PDF), Girl Scouts proudly stated, for the first time, that the Girl Scout Cookie Program is not only a $700 million (who knew?) business, but the nation’s leading economic literacy program for girls…and the New York Times ate it up.
The article, "Girl Scout Cookies in Bulk," which appeared on the front page of the business section of the March 1 edition of the newspaper, reported on girls who were targeting local businesses and selling by the case, not the box. These creative young entrepreneurs are going for “volume and bulk,” the article said, and using PowerPoint presentations to reel in the big fish.