Tuesday, March 29, 2011

Laurel Richie in the Top 25

Laurel J. Richie, senior vice president and chief marketing officer of Girl Scouts of the USA has been honored as one of The Network Journal’s 25 Influential Black Women in Business for 2011. Richie, recognized for her key role in rolling out the Girl Scouts’ brand-repositioning initiatives in 2010, credits her Girl Scout experience of selling cookies for instructing her on the fundamentals of marketing. Under Richie's leadership, the multi-cultural and Hispanic campaign roll-out continues. Print executions recently appeared in Oprah and Time magazines, and the campaigns have expanded into airport, mall, highway and transit out-of-home locations across the country. Media impressions to date have topped 1 billion, with donated media valued at $23 million.

On Thursday, March 24, Richie was celebrated and presented with The Network Journal's 25 Influential Black Women in Business award during the awards luncheon at the Marriott New York Marquis in New York, New York. The Network Journal is a monthly print and online business publication for black professionals and small business owners. In March 1999, The Network Journal launched the 25 Influential Black Women in Business Awards honoring women whose professional achievements have significantly impacted an industry, a profession or community.