By focusing on business approaches, and on skills and lessons the program teaches girls, the Girl Scout Cookie Program enjoyed profit gains from $700 million to $714 million.
The article states that this experiment is the latest example of how the Girl Scouts have been increasingly applying savvy marketing tactics to the effort. The organization is even going as far as to hold seminars to explain to girls why the change makes sense as a way to teach them some business basics. Video of that below:
There is also a fun interactive game provided by the Wall Street Journal - Check it out! What are your thoughts on the "Super Six" pilot program?