Monday, November 7, 2016

Girl Scouts Take the Lead to Change the World

See them in action, and catch them on Disney Channel and Disney Junior!

One thing’s for sure: right now, more than ever, is an exciting time to be a Girl Scout. For more than 100 years, Girl Scouts has prepared every G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)™ to practice a lifetime of leadership, enabling her to take the lead in creating positive change in lives and communities across the map—much like Disney’s Elena of Avalor!

That’s what we call impact the Girl Scout way, and we get stronger and bolder every day. What can we say? Giving back is in our DNA.

And now, we’re taking our legacy of leadership to a whole new level by collaborating with Disney Channel and Disney Junior to encourage every girl to discover their inner leader. Because at Girl Scouts and Disney Channel, we know that leadership isn’t just about who you are, but about what you do.

Much like your girl, Elena may be young, but she’s still learning to be a collaborative, communicative, and confident leader—like every girl can. We hope you’ll join us in changing the conversation around leadership, and helping girls see that everyone has the potential to lead and make amazing things happen.

In fact, you can start now, by grabbing a sneak peek at two all-new spots airing on Disney Channel and Disney Junior, featuring Girl Scouts and their inspiring Take Action projects. You’ll hear the girls’ stories and see some behind-the-scenes action at the Disney video shoot, showcasing how Girl Scouts has helped these incredible girls become leaders, as well as how they lead like Elena—with compassion, critical thinking, collaboration, and courage. Which is to say, the same awesome traits of a Girl Scout!

You’ll meet cousins Maria and Alexa from Philadelphia, who organized and ran a “block building day” to encourage girls to play with building blocks, which are traditionally seen as “boys’ toys.” The girls brought together both girls and boys from their community to build, experiment, and discover—together. So cool!

In the sneak peek, you’ll also meet Olivia from New Jersey, who, with a little help from her mom, sent a letter to the mayor requesting, for the good of her community, the rebuilding of a playground that had burned down. (Hint: She got it done!)

We think you’ll agree—these girls are truly a force to be reckoned with.

Leadership is possible and important at every life stage, and girls are no exception. Girl Scouts and Disney Chanel are on a mission to make sure the world knows it.

And now it’s your turn! Encourage your girls (ages 2 – 16) to enter Disney’s contest to show the world how they take the lead and to win a chance to appear on Disney Channel and Disney Junior!