Tuesday, July 12, 2016

Girl Scouts on Parade! You Had Questions. We Have Answers!

At Girl Scouts, we've been parading since 1912 and earlier this week we shared the fantastic news that Girl Scouts will participate in the 90th Anniversary Macy’s Thanksgiving Day Parade. That’s right – for the first time ever – Girl Scouts will appear in the historic parade on a Girl Scout-themed float letting everyone see just how they’re building a better world, together, every single day!

We know you’re just as excited as we are and have tons of great questions for us around this monumental news. We’ve got you covered! Let’s take a crack at some of the biggest and most common questions we’ve received, shall we?

Girls’ Participation in the Parade
Parade participants are employees or associates of Macy’s (or its affiliated companies) and their families and friends—a longstanding tradition of Macy’s since 1924. Macy’s will work to identify Girl Scouts within the ranks of parade participants, who will ride the float and walk in the parade.

No matter who rides on the float, our 2.7 million girl and adult members, as well as 59 million living alumnae, are an important part of this experience, and we want them to feel a sense of pride and ownership in November when they see our float traveling down the streets of Manhattan. This is for all of us!

Girl Scouts has been working to create additional opportunities for girls everywhere to take part in the celebration. While some girls will be marching in the parade, others will be able to participate in a user-generated content/social media-driven campaign this fall that gives national recognition to girls who take action by addressing issues in their communities and the world. Look out for details as we get closer to the parade!

Why Girl Scouts Is Participating in the Parade

In an effort to reach a large, family-friendly audience to showcase the positive impact our Movement has on the world, increase our brand relevancy, and spotlight how Girl Scouts take the lead every day, GSUSA collaborated with Macy’s to create a float for the Macy’s Thanksgiving Day Parade. Since The Macy’s Thanksgiving Day Parade is the largest family-friendly televised event it is the perfect opportunity.  This initiative is part of Girl Scouts’ strategic marketing efforts.

With the Girl Scout-themed float, we intend to ignite a sense of pride in our Girl Scout past and present, as well as inspire more girls to realize their potential, embrace challenges, and make a positive change in the world. We also intend to motivate viewers to volunteer with, support and/or join Girl Scouts.

Design of the Float 
Our float is unmistakably “Girl Scouts” and that’s because it was informed by girls and the unique elements of our program.

Girl Scouts of the USA worked closely with Macy’s on the design of the float and with its creative team to develop the theme “building a better world,” capturing our mission and a century of what it’s meant to be a Girl Scout.

During a Macy’s Parade studio visit, some Girl Scouts had the opportunity to analyze different elements of the float and share how they plan on “building a better world.”  It was truly invigorating, to say the least!!
We know you can’t wait to see that iconic float make its way through Manhattan. We sure can’t!

Stay in the know as we share updates along the way.  Make sure you follow us on Facebook, Twitter, and Instagram. The 90th Anniversary Macy’s Thanksgiving Day Parade airs nationwide on NBC, Thursday, November 24, 2016, from 9:00 a.m. to noon across time zones.

Stay green and stay tuned!