Monday, February 2, 2015

Doing Good is Priceless

If you have kids, chances are you know that we are in the midst of Girl Scout cookie season – and if you have a daughter, you may have young cookie entrepreneur of your own.  There is no shortage of options for consumers when it comes to purchasing a snack, but there is something about Girl Scout cookies that causes them to rise to the top. 

Perhaps it’s their limited availability (cookie season is just three to four months a year); perhaps it’s because of their unique flavors.  But the real reason is this; buying Girl Scout Cookies is good for the world. When you buy cookies from a Girl Scout, you are investing in so much more than a box of treats – you are investing in her future, and the future leadership of our country.

The Girl Scout Cookie Program is a vitally important program for girls. A cornerstone of the Girl Scout experience, it’s the largest, most successful girl run business in the world.  Through this program, girls not only learn goal setting, but decision making, money management, people skills, and business ethics—key 21st century business and finance skills.

So perhaps that’s why buying Girl Scout cookies feels so satisfying.  After the boxes are empty and the cookies are gone, you’re left with a feeling of fullness and fulfillment; knowing that you played a small part in helping a young girl – a young leader – reach her truest potential.  In a world that too often throws up roadblocks for girls, you helped tear them down. The cookies? That’s just the dessert, your prize if you will, for a job well done.