Girl
Scouts of the USA (GSUSA) today announced they will present Digital Cookie, the
organization's groundbreaking new addition to the Girl Scout Cookie Program, at
the January 2015 Consumer Electronics Show (CES) at the Sands Expo
Center in Las Vegas. The Digital Cookie booth will be located in the Family and
Technology section of the Living in Digital Times marketplace (booth 74740).
For the
first time in the organization's history, Girl Scouts will attend CES to
showcase the recently announced Digital Cookie, which creates a fun, safe, and
interactive space for girls to sell cookies, taking the iconic 100year-old
cookie program digital. This revolutionary enhancement adds a digital layer
that expands and strengthens the ways girls learn the essential "5
Skills" of goal setting, decision making, money management, people skills,
and business ethics. A bold step into the future of the Girl Scout Cookie
Program, Digital Cookie will introduce vital 21st-century lessons about online
marketing, app usage, and ecommerce to more than one million excited Girl
Scouts who will be in the driver's seat of their own Digital Cookie businesses.
With
Digital Cookie, customers will be able to buy Girl Scout Cookies through two
separate digital sales platforms. Depending on their market area, some girls
will invite customers via email to purchase from their personalized cookie
websites, while others will take in-person orders using a unique mobile app
newly enhanced to allow for credit card processing and direct shipping. During
CES, girls from two councils, Girl Scouts of Oregon and Southwest Washington
and Girl Scouts of Southern Nevada, will be in the booth demonstrating both the
web-based platform and the mobile platform. CES attendees will be among the
very first to purchase their favorite Girl Scout Cookies using Digital Cookie.
The majority of the 112 Girl Scout councils nationwide are participating in
Digital Cookie during the 2014–2015 cookie season, with additional councils
expected to be on board by the end of 2015, using an updated "version
2.0," which will have improved user experiences for girls and customers
alike and a more robust customer interface.