Tuesday, January 6, 2015

Wall Street Journal Takes a Byte of Digital Cookie at CES in Las Vegas!

Wall Street Journal reporter Joanna Stern paid the Girl Scouts a visit in Las Vegas at the Consumer Electronics Show to check out Digital Cookie! Check out her video report below.

Girl Scouts of the USA (GSUSA) today announced they will present Digital Cookie, the organization's groundbreaking new addition to the Girl Scout Cookie Program, at the January 2015 Consumer Electronics Show (CES) at the Sands Expo Center in Las Vegas. The Digital Cookie booth will be located in the Family and Technology section of the Living in Digital Times marketplace (booth 74740).

For the first time in the organization's history, Girl Scouts will attend CES to showcase the recently announced Digital Cookie, which creates a fun, safe, and interactive space for girls to sell cookies, taking the iconic 100year-old cookie program digital. This revolutionary enhancement adds a digital layer that expands and strengthens the ways girls learn the essential "5 Skills" of goal setting, decision making, money management, people skills, and business ethics. A bold step into the future of the Girl Scout Cookie Program, Digital Cookie will introduce vital 21st-century lessons about online marketing, app usage, and ecommerce to more than one million excited Girl Scouts who will be in the driver's seat of their own Digital Cookie businesses.

With Digital Cookie, customers will be able to buy Girl Scout Cookies through two separate digital sales platforms. Depending on their market area, some girls will invite customers via email to purchase from their personalized cookie websites, while others will take in-person orders using a unique mobile app newly enhanced to allow for credit card processing and direct shipping. During CES, girls from two councils, Girl Scouts of Oregon and Southwest Washington and Girl Scouts of Southern Nevada, will be in the booth demonstrating both the web-based platform and the mobile platform. CES attendees will be among the very first to purchase their favorite Girl Scout Cookies using Digital Cookie. The majority of the 112 Girl Scout councils nationwide are participating in Digital Cookie during the 2014–2015 cookie season, with additional councils expected to be on board by the end of 2015, using an updated "version 2.0," which will have improved user experiences for girls and customers alike and a more robust customer interface.