And girls lead us to some amazing collaborations with a
host of organizations, like Dove, whose Free
Being Me campaign empowers girls to challenge beauty stereotypes, and
Dell, who we partnered with to close the technology gap and inspire more
girls to explore STEM-related fields.
Another relationship we’ve forged is with Mattel. As the
experts on girls and girl leadership development, we know young girls cannot be
what they cannot see, which is why this relationship emphasizes career
exploration. At Girl Scouts, we encourage girls to be whatever they want to
be—from CEO of the world’s largest company to CEO of their families.
Three Barbie dolls are sold in the U.S. every second, so the
Girl Scout-inspired doll is an invaluable communication tool that will allow our
organization to reach millions of girls—members and non-members alike—with the
message that they can be anything and do everything. We know that girls love to
play with dolls—particularly Barbie dolls. In fact, Girl Scout members—forever
having fun—are 20 percent more likely to be avid doll owners than non-member
girls, with a full 77 percent of girls playing with dolls at least weekly.
And research shows that the Girl Scout-inspired doll—one
aspect of our collaboration with Mattel—is a win with both girls and moms.
Girls associate the doll with hiking and the outdoors,
selling cookies, and helping others, all of which are fun experiences firmly
rooted in the Girl Scout mission. For over 100 years, Girl Scout programming
has inspired over 59 million girls to explore new opportunities in a fun way,
which is exactly what the Girl Scout-inspired doll is designed to do.
In fact, 83 percent of moms believe the Girl
Scout-inspired doll will encourage their daughters to explore new
opportunities, and 77 percent of moms believe the doll will help their daughters
feel good about themselves.
We are Girl Scouts. We report to 2.3 million girl bosses.
And when our bosses speak, we listen.