Wednesday, April 30, 2014

“Love Your Selfie”: Girl Scouts Appear on TODAY + You Can Make a PSA and Win an iPad Air!

“Love Your Selfie ‘cause it’s the only one you’ve got!” This is the key message the troop of Girl Scouts from the Northern New Jersey Council decided to make the center point of the body image public service announcement (PSA) they created.

This morning, the TODAY Show featured the GSNNJ troop and their PSA as part of its week-long focus on body image. The girls partnered with Jordana Mollick, who is part of the Sundance Institute Women Filmmakers Initiative, to help with shooting and editing the PSA.

Check out the clip below to see the Girl Scouts in action, filming and editing their powerful PSA, as well as sharing their thoughts about body image!

If you enjoyed seeing these Girl Scouts have fun making a positive PSA about body image, why not make your own?

GSUSA, in partnership with the World Association of Girl Guide and Girl Scouts (WAGGGS) and Dove, has launched Free Being Me—a global leadership program developed to give girls a safe space to strengthen their self-confidence.

With Free Being Me, you get to define beauty the way you want to. Make a PSA that asks people to celebrate all different kinds of beauty. Learn more about the contest and how to enter here!

Gather up your girlfriends, find a camera, and come up with a way to tell the world about celebrating the things that make you unique!

Not sure where to start? You can learn more about PSAs here. Consider answering one of these questions to help you get going:
  • What would the world be like if every girl felt her accomplishments mattered more than what she looks like?
  • What would make every girl everywhere free to be herself? How would that change the world?
  • People around the world find different things beautiful. What’s the same no matter where you go?
Contest rules to keep in mind:
  • Please keep videos under 2 minutes. 
  • Girls must be 13+ years old.
  • Girls may create videos in groups of 1 to 5 girls.
  • Videos will be accepted from April 28 through August 31, 2014.
  • Voting on all entries will close at 11:59 p.m. ET on August 31, 2014. 
  • GSUSA will select one grand-prize winner from the five entrants with the most votes in the video gallery.
  • Access the full list of contest rules here.
To learn more about Free Being Me, visit