Today,
Barbie® and Girl Scouts of the USA announced a unique partnership to create the
Barbie® “Be Anything, Do
Everything” patch. The participation patch is designed to inspire the next
generation of female leaders, encouraging girls to explore endless career
possibilities through exciting new program activities.
With upwards of 135
diverse careers under her belt, Barbie® has been a trailblazer for more than
five decades. And for more than a century, GSUSA has been the premier leadership organization dedicated to
building girls of courage, confidence and character, who make the world a
better place. In the spirit of the aspirational
career path of Barbie® and GSUSA’s heritage, the “Be Anything, Do
Everything” participation patch
allows Girl Scout Daisies and Brownies (girls in kindergarten through third
grade) to explore career choices through the “I Can Be…” activity booklet.
“Together with Girl Scouts, we hope to inspire young leaders and
help girls explore all their career possibilities," said Cathy Cline, vice
president of U.S. marketing, Mattel Girls Brands. “For over 50 years, Barbie
has encouraged girls to dream and explore a world without limits. This
partnership allows us to reach girls with an empowering message and provide
them with a new platform from which to discover and dream.”
And as Anna Marie Chávez, Girl Scouts’ CEO, said, “This
partnership will allow Girl Scouts to offer an engaging and interactive new
leadership experience, one that leverages the appeal of Barbie in order to encourage
girls to explore exciting new career possibilities. We are tying the fun girls
have playing with Barbie to an opportunity to gain insight into the careers of
today and tomorrow, with patches and discovery along the way. Like Girl Scouts,
Barbie is an American icon; together, we are teaching girls that their futures
are wide open with possibilities, and that they can accomplish anything they
set their sights on in their careers.”
The Barbie®-GSUSA
partnership is founded on activities that encourage and inspire girls around
the country to explore a variety of careers.