Girl
Scouts of the USA announced today that Daniel Boockvar has been appointed the
organization's first-ever Chief Customer Officer. Boockvar, who has been a
senior executive at Weight Watchers International for nearly a dozen years,
will join Girl Scouts on May 20, 2013.
Boockvar
currently serves as Senior Vice President of U.S. Operations at Weight
Watchers, where he has a broad portfolio of duties including responsibility for
meeting the needs of over a million Weight Watchers members a week across
20,000 locations and overseeing approximately 20,000 employees. Boockvar joined
Weight Watchers in 2002 as Vice President and Assistant General Counsel and
steadily moved up the ranks, serving as Vice President of Operations and Sales
and later Senior Vice President for Global Business Development.
During
his tenure, he helped steward major transformational initiatives for Weight
Watchers that include rolling out new national programs, introducing new
products and partnerships, launching new stores, and opening new markets in China
and Mexico. He began his career at the law firm of Simpson Thacher &
Bartlett and worked in sales and business development at several
Internet/e-Commerce-based entrepreneurial ventures before joining Weight
Watchers.
"Danny
is the perfect fit for this key leadership position," said Anna Maria Chávez,
Chief Executive Officer at GSUSA. "His considerable experience and
expertise in managing a large, multi-unit membership-based service organization
for an iconic global brand will be invaluable to the Girl Scouts as we move
into our next 100 years of building girls of courage, confidence and character,
who make the world a better place."
In
his new role at Girl Scouts, Boockvar will report directly to Chávez and will be responsible for helping GSUSA
build its organizational muscle and make it even more service oriented and
customer focused to better serve and engage its 3.2-million members. The
position will be integral to the organization's operations and efforts to drive
increased membership through better experiences and relationships with its
customers--from its 112 councils, to girls, to adult volunteers and beyond.
"I
am so honored to join what I consider the single most important organization
for girls in the history of this country," Boockvar said. "The
opportunity to be a part of this storied, vibrant brand with its unique
mission, and to apply my background, experience, and passion is something that
I am very excited about."