Friday, November 16, 2012

Anna Maria Chávez Celebrates One Year as Girl Scouts of the USA’s Chief Executive Officer

Since stepping into her role as Chief Executive Officer of Girl Scouts of the USA, Anna Maria Chávez has enjoyed a monumental amount of success. Below are some highlights!

CNN caught up with Anna Maria Chávez and Girl Scouts of Nassau County to discuss a new curriculum of badges designed to teach Girl Scouts everything from good credit to budgeting to the ins-and-outs of saving and investing.

Katie Couric and Robin Roberts delivered a segment on Good Morning America celebrating the rich 100-year history of Girl Scouting while praising Girl Scouts of the USA's declaration of 2012 as Year of the Girl. "Girl Scouts isn't unique in undertaking this endeavor," writes Couric on her blog. "But the new CEO of Girl Scouts of the USA, Anna Maria Chávez, who is the first Latina to head the organization, told me that Girl Scouts are uniquely positioned for this goal. After all, most women business leaders and 11 of the 17 women in the U.S. Senate were Girl Scouts."

President Barack Obama took to YouTube to discuss the importance of Hispanic business for renewing the American economy and also congratulated Anna Maria Chávez for receiving the 2012 Chairman's Award from the U.S. Hispanic Chamber of Commerce.

Fast Company reported that since taking the reins as CEO of Girl Scouts of the USA, Anna Maria Chávez has been trying to put a new spark into her organization, which officially celebrates its centenary this year. "We have to be where girls are," says Chávez. "Girl Scouts was founded 100 years ago. We need to update the organization and our model, or else we're going to lose people."

Chávez was an honored speaker at Fast Company's InnovationUncensored event in New York City on Wednesday, April 18, 2012. The event embodies the ethos of brands that are at the forefront of innovation.

Forbes reported that the new CEO of Girl Scouts of the USA, Anna Maria Chávez, has a bold goal. She wants to close the leadership gap between men and women within one generation. To accomplish this goal, Girl Scouts is initiating a multi-year campaign called ToGetHerThere. Anna also took to Forbes to discuss opportunities and leadership gaps.

The Chronicle of Philanthropy reported that Anna Maria Chávez, chief executive of the Girl Scouts of the USA, is leading the organization in celebrating its 100th anniversary this year—and looking ahead to its future.

Chávez’s appeared on CNBC’s Wall Street Journal Report with Maria Bartiromo to discuss the organization’s initiative to provide girls with financial education. Check it out here!

In The New York Times Chávez reports that the Girl Scout cookie box is getting a major makeover — for the first time in more than a dozen years — to better tell the story of what girls learn from selling cookies.

“It’s a better vehicle to tell the story that we are the best leadership program for girls in the world,” said Anna Maria Chávez, the organization’s chief executive, who was appointed as head of the 2.2-million-member organization last year. Together with the first cookie box overhaul since 1999, the Girl Scouts will begin the multimedia “This Is What a Girl Can Do” campaign with public service announcements on radio and television, print ads and new and refreshed Web sites.

Cookie sales have increased more than 3 percent in each of the last three years. Last year, 214 million boxes were sold, for a total of $787 million, up from 207 million boxes and $760 million the year before.

Stay tuned for what is sure to be another fantastic year for Anna Maria Chávez!