Friday, December 16, 2011

Watch an Interview With Anna Maria Chávez About the Relevance of GSUSA's New Badge Program

Business to Community has a post titled "This Is Not Your Grandmother’s Girl Scouts Troop", which includes an interview with Girl Scouts of the USA's CEO Anna Maria Chávez. "Girl Scouts Of the USA is turning 100 years old in 2012, and while the organization retains its core values of environmentalism, loyalty, leadership, and service to others, its program is getting a major makeover to bring it into the modern era," reports Melanie Shreffler".

The updated Girl Scouts program does more than just incorporate new technologies — though there are some fun new badges like “Digital Movie Maker,” “Netiquette,” and “Geocaching.” Traditional topics, such as homemaking and beauty, are getting an updated presentation. For example, in the “Cook” series, gone is the focus on being a good hostess, replaced by a “Dinner Party” badge. Recognizing current trends, it also includes a “Locavore” badge for understanding local food sources. It didn’t want to eliminate an exploration of “Fashion, Fitness, and Makeup” because girls are still into playing with different looks, but the badge is now “Science of Style,” looking at the chemistry of sunscreen or perfume, for example. There’s also a strong focus on financial literacy and entrepreneurialism, both of which are central Millennial ideals.