Friday, October 21, 2011

Girl Scouts and Dove Partner to Celebrate a Weekend of Self-Esteem and Inspiration

Girl Scouts of the USA and Dove, our sponsor for the It's Your Story – Tell It! Leadership Journey series, are pleased to invite all Girl Scout Councils to participate in the Second Annual Dove Self-Esteem Weekend (October 21-23, 2011) - a weekend dedicated to building self-esteem to inspire girls and women to reach their full potential.

The Weekend is part of the Dove Movement for Self-Esteem, which invites all women "to create a world where beauty is a source of confidence, not anxiety." Age appropriate activities and conversation starters adapted from It's Your Story – Tell It! can be found online for free download on

Events for this weekend might be as simple as sending a word of encouragement to a girl or as elaborate as setting up a local event supporting self-esteem education. You decide what to do and who to share this weekend with! The idea is to get Girl Scouts nationwide together to inspire the next generation of female leaders, while celebrating the beauty in themselves and others with girls and women everywhere. Share your events by following the simple Facebook instructions—your event information will be uploaded onto an interactive map on the Dove Web site—where you will be able to see all the Girl Scout events happening in your area and around the nation over the weekend!

2011 Self-Esteem Weekend: Dove Facebook Map Instructions

2. Select 'More' in the left hand panel under the Dove icon

3. Click on Social Mission

4. Click 'Add your activity to the Map'

5. Fill in your name, contact information, whether the event it public or private (please note that selecting Public means that anyone can see the event details and attend unannounced), and the details of your event

6. Invite as many guests as you would like

7. Your event will be uploaded to the Map and visitors will be able to view Dove Self-Esteem Weekend events happening nationwide!

Allure reports that according to a landmark Dove studyonly 4 percent of women consider themselves beautiful. To improve upon that number, Dove is holding its second annual Movement for Self-Esteem Weekend October 21 through 23 to help "create a world where beauty is a source of confidence, not anxiety. On Thursday, fifty Girl Scouts from the Girl Scout Council of Greater New York participated in the Dove Self Esteem Weekend kick-off event at the MTV TRL Studios.

Huffington Post was on hand as Grammy Award-nominated singer Natasha Bedingfield, self-esteem expert Jess Weiner, and Olympic gold medalist and US women's World Cup soccer captain Julie Foudry came together yesterday and led the group of Girl Scouts through self-esteem building activities. Girl Scouts of the USA and Dove partner to deliver Girl Scout leadership and self-esteem programming to millions of girls nationwide and abroad.