Tuesday, October 18, 2011

Girl Scout Research on Reality TV Gains Heat, Goes Global

Last week, The Girl Scout Research Institute released figures from their 2011 study Real to Me: Girls and Reality TV. This week, Real to Me: Girls and Reality TV has gained significant US media coverage in TIME, BET, Los Angeles Times, TMZ, The Hollywood Reporter, Huffington Post, About.com and many others.

Kimberlee Salmond, senior researcher at the Girl Scout Research Institute spoke with Agency France-Presse (AFP) on Friday. "We were kind of surprised to find such a huge difference between girls who regularly consume reality TV and those who don't," she said. "And in general, most girls actually think that reality TV is real and unscripted television."

From the AFP piece, placements have been secured in the Philippine's ABS-CBN News, the Czech Republic's ČTKwww.ctk.cz and Australia's Herald Sun.

Video from Rhode Island's Providence Fox show The Buzz.