Monday, June 27, 2011

Laurel Richie on Touring the WNBA as President

The Atlanta Journal Constitution catches up with WNBA president Laurel Richie, who was hired in mid-April to replace Donna Orender, and is currently making a tour of WNBA cities to promote the league. Richie, a marketing veteran, previously was behind the brand revitalization of the Girls Scouts.

Reporter Meghan Rose asks Richie, "How do you see this position as an opportunity to empower women and young girls?"

Richie replies, "It’s interesting, when I took this job and the offer came, I was speaking with my niece who is 13. She just looked at me and said, ‘Auntie Laurel, you just like that girl thing, I can tell.’ I think I laughed a little bit, but I realized she’s actually right. One of the great things about being part of the WNBA is not only is it basketball, but these are women that are role models for their athleticism, for their sense of style, for their commitment to the communities in which the teams compete, and the way in which they work together and show up as individuals at the top of their game, but also come together as a team. I think they are just phenomenal role models."