Wednesday, June 22, 2011

Girl Scouts Joins American Medical Association in Promoting Healthy Media for Youth

Girl Scouts of the USA joined the American Medical Association in urging advertisers to promote healthy media images. The American Medical Association, the largest association of physicians and medical students in the United States, voted yesterday to adopt a new policy to “encourage advertising associations to work with public and private sector organizations concerned with child and adolescent health to develop guidelines for advertisements, especially those appearing in teen-oriented publications, that would discourage the altering of photographs in a manner that could promote unrealistic expectations of appropriate body image.”

“Through the Girl Scouts’ Healthy MEdia: Commission for Positive Images of Women and Girls, we are working with the advertising industry and other media leaders to promote images on screen and in print that we want our girls to emulate in real life,” said Girl Scouts of the USA Chief Executive Officer Kathy Cloninger. “We applaud the American Medical Association for taking a strong position on this issue and join them in encouraging advertisers to use healthy, realistic images when marketing to young people.”

Healthy MEdia is being launched by the Girl Scouts of the USA, the National Association of Broadcasters, the National Cable & Telecommunications Association, and The Creative Coalition. Commission Members include media industry leaders, subject matter experts, youth representatives and the creative community. For more information, look here.