Monday, April 25, 2011

Healthy MEdia to Launch on Wednesday

Politico reports that Geena Davis is coming to Washington on April 27 to help launch Healthy MEdia: Commission for Positive Images of Women and Girls with former FCC Commissioner Debi Tate and the Girl Scouts.

Members of the commission, which will promote healthy media images of females, include author Katherine Schwarzenegger, model Emme and NBC chief medical editor Nancy Snyderman.

Last year, Mom Logic reported that Girl Scouts of the USA got behind a bill promoting positive images of girls and women in the media. Officially introduced to Congress by U.S. Representatives Tammy Baldwin (D-WI) and Shelley Moore Capito (R-WV), the bill aimed to promote education and research into the effects of media images on girls and women, while asking marketers to adhere to voluntary guidelines.

Recently, "Watch What You Watch" - a PSA that aims to build awareness about the need to pay attention not to just what kids watch, but how they watch it - received the 2011 Gracie Winner for Public Service Announcement. The campaign is created in partnership with Girl Scouts of the USA, The Creative Coalition, National Cable & Telecommunications Association, and the National Association of Broadcasters.