Wednesday, February 3, 2010

Survey Shows Girls Have Mixed Emotions About the Fashion Industry

In late 2009, The Girl Scout Research Institute conducted a study with research firm TRU on girls, body image, fashion and media.

The survey unearthed several interesting findings on the conflicted relationship between girls and fashion, along with an in-depth look at how girls define ‘skinny’ and how they feel about the images portrayed to them. The nationwide survey finds that many girls consider the body image sold by the fashion industry unrealistic, creating an unattainable model of beauty. Nearly 90 percent of those surveyed say the fashion industry (89 percent) and/or the media (88 percent) place a lot of pressure on them to be thin. However, despite the criticism of this industry, 3 out of 4 girls say that fashion is “really important” to them, illustrating many girls to be suffering from Stockholm Syndrome in regards to the fashion industry.

So far the study has gained quite a bit of pick up on Good Day Fox 5, Huffington Post, Jezebel, Canada’s National Post, UPI, Business Week, Empowher, and Shoptwix - to name a few.

Be sure to read the press release, and stay tuned for updates on the progress of the survey - in and out of the media. Furthermore - what are your opinions on body image and the fashion industry? Please do share.