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Today's Washington Times features a profile of our new Chief Marketing Officer, Laurel Richie and her mission of making Girl Scouts a more relevant brand for today's girls.
Please read it and let us know what you think!
Congratulations to our National Board Chair, Patricia Diaz Dennis, for successfully delivering our message of how Girl Scouts is continuing to address the issues most important to girls and their future.
Her comments were broadcast over the Minneapolis TV station KTSP-TV in the editorial pages of the St. Paul Pioneer-Press, and in the news section of the Mankato Free Press during her recent trip to visit Girl Scout troops and councils in Minnesota and Wisconsin.
Yesterday, Denise Pesich, Vice President of Communications, along with some terrific girls from the Girl Scouts of Nassau County, represented Girl Scouts on Fox Business Channel’s show, Money for Breakfast, to discuss the business of the Girl Scout Cookie Program.
To view the video, click here and then type "Girl Scouts" in the search field.
What did you think of this video? How do you feel it affects the general public's perception of the Girl Scout Cookie Program?
The New York Post featured our new "Lo-Cal" Girl Scout Cookies in today's paper. In the article they highlight the success of the Girl Scout Cookie Program including it's efforts to respond to customer demand by offering 100 calorie packs.
What do you think? How are the new Cinna-Spins? Should Girl Scouts keep moving in this direction? Let us know!
In today's issue of the Christian Science Monitor (circulation 700,000), columnist Marilyn Gardner reflects on a poignant moment that occurred when she was a Girl Scout and the impact it had in her adult life. We found the article touching, and hope you do as well.
Do you have any special memories of the holiday season as a time of generosity? We'd love to hear some of them.
We are thrilled to announce that our Chair of the National Board of Directors, Patricia Diaz Dennis, is being honored by some of the most prestigious organizations in the country for her work in Girl Scouting and her professional success.
Patricia was presented with the Hispanic Women's Corporation Latina Excellence Award in recognition for excellence in her professional and volunteer work and the difference she makes in the lives of so many. Founded in 1981, the Hispanic Women's Corporation is a non-profit corporation known for being a proactive leader in the development of Hispanic women. Their annual conference has grown to be the largest gathering of Latina women in the nation.
MANA will present Patricia with the Community Service Award at the 2007 Las Primeras Awards in Washington, D.C. MANA is a nonprofit, advocacy organization established in 1974 to empower Latinas through leadership development, community service and advocacy.
Patricia will also be honored by the Association of Fundraising Professionals for her ongoing commitment and focus on volunteerism and philanthropy. She is being recognized for her leadership in helping to create a culture of philanthropy in Girl Scouting.
Please join us in congratulating Patricia!
Our CEO, Kathy Cloninger, is the focus of a fantastic article featured in the August issue of Readers Digest. Read it today to learn how our own "Head of the Troops" is "revitalizing an icon and turning young girls into leaders."
The author of the article, "What Drives Our Greatest Leaders," which appears in the latest issue of Business Week, singles out our legendary former CEO, Francis Hesselbein, for her exceptional leadership skills.
Francis is now the Chair of the Leader to Leader Institute, where she continues to do amazing work in the strengthening of leadership in the social sector.
On Friday, June 15, 2007, in front of a crowd of more than a thousand fans, country music legend and philanthropist Dolly Parton became a lifetime Girl Scout. Dolly Parton, 60, raised her right hand and recited the Girl Scout promise with Girl Scouts of Tanasi Council.
Read the full story here.
If you haven't managed to catch ABC's new, hit show Ugly Betty yet, now is the time. Girl Scouts will be featured as a special part of the hilarious story line in this weeks episode.
Tune-in to ABC on Thursday, May 17th at 8pm/7c and let us know what you thought!
Kathy Cloninger and Girl Scouting are the cover story of the April Issue of Fundraising Success magazine. This multi-paged article, titled "Smart Cookies," discusses our organizational transformation, our leadership philosophy and renewed commitment to fundraising in partnership with councils.
World Cup ski racer Resi Steigler has interesting theory on why she raced to victory in the US Alpine Championships this past weekend. (Hint: it wasn’t a can of spinach.)
The answer appears in this Associated Press story which appeared in the Rocky Mountain News on April 3, 2007.
Check out this fabulous article which appeared today on CNN Money. It takes a closer look at the Girl Scout Cookie Program as an avenue for young girls to learn the finer points of sales marketing. Tell us what you think!
See what happened when 19 Action News, a CNN News affiliate in Cleveland, sent an investigative reporter to a gas station in Parma, Ohio.
VIDEO CLIP
Has this happened in your neighborhood? What would you do?
Hot on the heels of the tremendous coverage the Girl Scout Cookie Program received from the New York Times comes this amazing two-page spread in Newsweek...
"My Turn: The Cookie Hustler," which appears in the March 19, 2007, issue of the magazine, is the first-hand account of an eight-year-old Girl Scout, Lilya, who is learning some incredibly valuable business skills at a very young age with the help of her father.
This was the question posed by a recent newspaper article of the same title when presidential candidate Hillary Clinton recalled her time as a Girl Scout at a campaign stop in Concord, New Hampshire, to the delight of the women in attendance.
As a woman, Clinton is in a unique position to reach out to this audience. And with 50 million former Girl Scout members, she may be on to something.
Read the full article as it appeared in the February 11, 2007, edition of the Austin American-Statesman.
Are you a former Girl Scout? Join the Girl Scout Alumnae Association today!
You heard right. The Girl Scout seen on this Fox News interview only sells by the case.
Much like entrepreneurs in the real world, these Girl Scouts are thinking “outside the box.” As Denise Pesich, Vice President of Communications at GSUSA, points out, Brownie Girl Scouts (those small, cute darlings) still sell door-to-door, but the older girls are learning really valuable business skills.
"PowerPoint?" exclaims the Fox reporter. "I don’t even know how to use that!" He obviously wasn’t a Girl Scout.
In its 2007 Cookie Report (PDF), Girl Scouts proudly stated, for the first time, that the Girl Scout Cookie Program is not only a $700 million (who knew?) business, but the nation’s leading economic literacy program for girls…and the New York Times ate it up.
The article, "Girl Scout Cookies in Bulk," which appeared on the front page of the business section of the March 1 edition of the newspaper, reported on girls who were targeting local businesses and selling by the case, not the box. These creative young entrepreneurs are going for “volume and bulk,” the article said, and using PowerPoint presentations to reel in the big fish.
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