Thursday, June 8, 2017

Relevant and Resonant: Girl Scouts Ranks #2 on World Value Index



During the last year, Girl Scouts has reclaimed its ownership of and legacy in the leadership space for girls, showing the world that there is no better program to ignite the power of every girl. In addition to continuing to invest in technology to better deliver and influence new programming, Girl Scouts welcomed a new leader, CEO Sylvia Acevedo, who brings to the organization a background in entrepreneurship; science, technology, engineering, and math (STEM); and innovation, as well as a lifelong commitment to advancing opportunities for girls. Under Sylvia’s leadership, the Girl Scout Movement has expanded its reach to populations that need it most and is enhancing its research-proven program offerings so more girls can develop leadership skills that aren’t cultivated in traditional school settings.

When the results of the World Value Index were released earlier this week—showing Girl Scouts second out of 150 organizations ranked according to how audiences perceive and value the purpose and mission of the brand—it was apparent that Girl Scouts’ dedication to girls’ healthy development and education is being noticed in a BIG way. In fact, Girl Scouts scored at the top of four key areas: high awareness, relevance and resonance, a strong motivator in garnering active support, and an influential factor in spending.

“GSUSA is honored to be recognized on the 2017 World Value Index as the second most valued brand in the world,” said GSUSA CEO Sylvia Acevedo. “For more than a century, we have been cultivating girls to serve as female leaders poised to smash glass ceilings and stereotypes across all industries around the globe. We are proud of Girl Scouts who are making a difference in their communities and who have, thanks to the Girl Scout Leadership Experience and our caring adult volunteers, gone on to assume leadership positions in the United States and around the world. It’s time to invest in girls—the future of female leadership.”