Once a month, we show how our readers a behind-the-scenes look at our work here at Girl Scouts' national headquarters. In each profile, we spotlight employees from different departments and the work they do to serve our 3.2 million members. Today, we are looking at Shonda Prince, Manager of Corporate Communications at Girl Scouts of the USA.
Shonda Prince never has a typical day working at GSUSA, and she likes it that way. When she first joined the organization in 2006, she worked as a communications consultant, writing articles to showcase the work we do on behalf of girls. Now, as a communications manager, her work has expanded to include not just writing, but also engaging communities at large in Girl Scouts’ mission.
As part of her job, Shonda writes press releases and develops communications plans for GSUSA events and programs, such as the launch event for Girl Scout University. She also worked closely with GSUSA’s Human Resources department to create the organization’s first-ever booklet on national board and staff diversity, The Architecture of Inclusion, establishing the first-ever section on diversity and inclusion for the corporate website in our organization’s history. She works on public relations projects, establishing relationships with different external partners to spread the word about Girl Scouting. In addition, she uses writing and public relations to help pull off some of GSUSA’s biggest events. Among other national gatherings, Shonda coordinated and produced the organization’s 2011 Convention and 100th-anniversary kickoff event, the Girls’ World Forum, and several other girl-focused events. To accomplish all of this, Shonda liaises with many GSUSA departments every day, helping to make sure these programs and events are produced seamlessly. Currently, she’s on the team to help plan the 2014 National Council Session/53rd Convention, to be held in Salt Lake City.
Shonda loves taking an idea and moving it from something that is small and vague to a fully formed program or event. She thrives in a sink-or-swim environment, moving from project to project and mastering the demands of each. Through her work, she hopes to demonstrate to others that a writing background (she earned a Bachelor of Arts in Journalism from S.U.NY. College at New Paltz and a Master of Science from New York University) and determination can serve someone in any field. A proud mother of two with a daughter who herself is a Girl Scout, Shonda is driven by the knowledge that all the work she engages in—and every project she helps execute—contributes to the benefit of girls.
A former supervisor once told Shonda that if you’re not taking risks, you’re not doing your job—advice she takes to heart. It’s clear that Shonda dedicates herself fully to everything she does for GSUSA.
This interview was conducted by Elizabeth Venere, who is not only our social media content scout, but also a Girl Scout Gold Award recipient entering her senior year of college this fall. She provides GSUSA with awesome social media content.