Girl Scouts of the USA announced today that Daniel Boockvar has been appointed the organization's first-ever Chief Customer Officer. Boockvar, who has been a senior executive at Weight Watchers International for nearly a dozen years, will join Girl Scouts on May 20, 2013.
Boockvar currently serves as Senior Vice President of U.S. Operations at Weight Watchers, where he has a broad portfolio of duties including responsibility for meeting the needs of over a million Weight Watchers members a week across 20,000 locations and overseeing approximately 20,000 employees. Boockvar joined Weight Watchers in 2002 as Vice President and Assistant General Counsel and steadily moved up the ranks, serving as Vice President of Operations and Sales and later Senior Vice President for Global Business Development.
During his tenure, he helped steward major transformational initiatives for Weight Watchers that include rolling out new national programs, introducing new products and partnerships, launching new stores, and opening new markets in China and Mexico. He began his career at the law firm of Simpson Thacher & Bartlett and worked in sales and business development at several Internet/e-Commerce-based entrepreneurial ventures before joining Weight Watchers.
"Danny is the perfect fit for this key leadership position," said Anna Maria Chávez, Chief Executive Officer at GSUSA. "His considerable experience and expertise in managing a large, multi-unit membership-based service organization for an iconic global brand will be invaluable to the Girl Scouts as we move into our next 100 years of building girls of courage, confidence and character, who make the world a better place."
In his new role at Girl Scouts, Boockvar will report directly to Chávez and will be responsible for helping GSUSA build its organizational muscle and make it even more service oriented and customer focused to better serve and engage its 3.2-million members. The position will be integral to the organization's operations and efforts to drive increased membership through better experiences and relationships with its customers--from its 112 councils, to girls, to adult volunteers and beyond.
"I am so honored to join what I consider the single most important organization for girls in the history of this country," Boockvar said. "The opportunity to be a part of this storied, vibrant brand with its unique mission, and to apply my background, experience, and passion is something that I am very excited about."