Thursday, April 18, 2013

Girl Scouts CEO Anna Maria Chávez Receives “Changing the Game Award” from Advertising Women of New York


Anna Maria Chávez, Chief Executive Officer of Girl Scouts of the USA (GSUSA), was honored today by Advertising Women of New York (AWNY) with its Changing the Game Award, which recognizes women who are catalysts for innovation.  

Chávez was recognized for transforming and revitalizing the iconic organization and guiding it through its 100th anniversary in 2012, as well as spurring cutting edge initiatives involving girls and science, technology, engineering and math. “Making the Girl Scouts contemporary and cool is what Anna Maria Chávez is all about,” wrote AWNY about Chávez in special section in ADWEEK magazine.

“It is quite an honor to be recognized by AWNY,” said Chávez, who was among 16 women honored by the professional organization that has more than 1,600 members. “The cultural and demographic realities of our country are changing at a rapid pace, and so are the interests and lifestyles of American girls.  As the premier leadership development organization for girls, we need to make sure we are keeping pace with the girls we serve – without apology, but with drive, pride and innovation.”

Chávez was honored in the No Apologies category, which recognizes women who are “creating whole new business models, industries, or marketplace opportunities.” The other recipient in the category included Leah Busque, founder of TaskRabbit; Rachel Chong, Chief Executive Officer of Catchfire; and Heather Davis, Senior Managing Director and Head of Global Private Markets at TIAA-CREF.

The awards were presented at a luncheon at the New York Hilton.