Tuesday, April 30, 2013

Do It for Your Daughter PSA by NJ Troop 1701 Junior Girl Scouts To Air on Live with Kelly & Michael, Rachel Ray, Katie and Scrubs

Girl Scouts going for their Bronze Award with Do It For Your Daughter campaign get their public service announcement (PSA) on some of the biggest TV shows on the air.  Six 11-year-old Junior Girl Scouts–- Adriana, Francesca, Jacqueline, Joyce, Michele, Morgan—from Middletown, NJ created a campaign and PSA to encourage moms to get their mammograms. The powerful 30-second PSA will air today and tomorrow on:

April 30 - Live with Kelly and Michael (around 9:45 a.m.-9:50 a.m.)

May 1 - Rachael Ray (around 10:50 a.m.-10:55 a.m.), Katie (around 3:25 p.m.) and Scrubs (around 2:02 a.m.-2:05 a.m.)


Since one of the girl’s mothers is a two-time cancer survivor, and all the girls had experiences with serious family health issues, they came up with the campaign Do It for Your Daughter.  Troop leader Dorianne Hennessy approached award-winning producer Caz Bielen, who didn’t miss a beat before he said yes, and off they went to make a PSA.  The campaign includes the event Jam for the Exam (May 10).  The girl’s goal—get 1,000 moms to promise to get a mammogram.