Once a month, we show
how our readers a behind-the-scenes look at our work here at Girl Scouts'
national headquarters. In each profile, we spotlight employees from different
departments and the work they do to serve our 3.2 million members. This month
our Social Media Intern, Elizabeth Venere, interviewed Director of
Interactive Marketing, Philip Bae.
When GSUSA
sends an email to volunteers, makes changes to the website, posts on Facebook,
or tweets about what’s going on in the Girl Scout world, Philip Bae is behind
the scenes. As Interim Director of Interactive Marketing, Philip oversees GSUSA’s
digital channels. That means his team manages three different Girl Scout
websites, Girl Scouts’ social media (Facebook, Twitter, Pinterest, and the
blog), monthly email newsletters, and even the Girl Scout cookie iPhone and
Android apps. Recently, the team helped launch our cause site,
ToGetHereThere.org, and over the next several months, Philip and his team will
be updating the site’s design and content and creating emails to get site
visitors involved in the cause.
Philip’s
credential’s are stellar: he graduated from the City University of New York
(Queens College) with a bachelor’s degree in Computer Science, and went on to Harvard
University for a master’s degree in Information Technology and Software
Engineering. But his first love is books. With a long daily commute, Philip is
always reading. He values the power books have to help people define and refine
their lives and is constantly searching for new books on a variety of
subjects—from software engineering to philosophy—that motivate him.
At work, the
collaboration within the Interactive Marketing team keeps Philip motivated, day
to day. He describes the team as a group of committed, hard-working, candid
individuals who not only are great at what they do, but also know how to have
fun doing it. Philip spends his days working to ensure his team has everything
they need to perform their jobs, and tries to create an environment where they
can depend on and learn from each other. Philip believes the work his team does
will help GSUSA build membership, better serve girl and adult members, and help
girls become their best selves!
Elizabeth Venere is not
only our social media intern, but also a Girl Scout Gold Award recipient
entering her junior year of college this fall. She provides GSUSA with awesome
social media content.