Once a month, we show how our readers a behind-the-scenes look at our work here at Girl Scouts' national headquarters. In each profile, we spotlight employees from different departments and the work they do to serve our 3.2 million members. This month our Social Media Intern, Elizabeth Venere, interviewed Director of Interactive Marketing, Philip Bae.
When GSUSA sends an email to volunteers, makes changes to the website, posts on Facebook, or tweets about what’s going on in the Girl Scout world, Philip Bae is behind the scenes. As Interim Director of Interactive Marketing, Philip oversees GSUSA’s digital channels. That means his team manages three different Girl Scout websites, Girl Scouts’ social media (Facebook, Twitter, Pinterest, and the blog), monthly email newsletters, and even the Girl Scout cookie iPhone and Android apps. Recently, the team helped launch our cause site, ToGetHereThere.org, and over the next several months, Philip and his team will be updating the site’s design and content and creating emails to get site visitors involved in the cause.
Philip’s credential’s are stellar: he graduated from the City University of New York (Queens College) with a bachelor’s degree in Computer Science, and went on to Harvard University for a master’s degree in Information Technology and Software Engineering. But his first love is books. With a long daily commute, Philip is always reading. He values the power books have to help people define and refine their lives and is constantly searching for new books on a variety of subjects—from software engineering to philosophy—that motivate him.
At work, the collaboration within the Interactive Marketing team keeps Philip motivated, day to day. He describes the team as a group of committed, hard-working, candid individuals who not only are great at what they do, but also know how to have fun doing it. Philip spends his days working to ensure his team has everything they need to perform their jobs, and tries to create an environment where they can depend on and learn from each other. Philip believes the work his team does will help GSUSA build membership, better serve girl and adult members, and help girls become their best selves!
Elizabeth Venere is not only our social media intern, but also a Girl Scout Gold Award recipient entering her junior year of college this fall. She provides GSUSA with awesome social media content.