The Chronicle of Philanthropy reports that Girl Scouts of the USA is among the 10 Nonprofits to Watch in 2012. "This will be a big year for America’s favorite cookie purveyor: Girl Scouts of the USA will celebrate its centennial, start a major fund-raising effort, and unveil a “Year of the Girl” campaign to mobilize organizations nationwide to promote leadership opportunities for girls," states the article. "And it will do all that with a new chief executive, Anna Maria Chávez, the first Latina leader in the group’s long history."
In a move designed to focus national attention on girls and the issues they face, Girl Scouts of the USA has declared 2012 the Year of the Girl: a celebration of girls, recognition of their leadership potential, and a commitment to creating a coalition of like-minded organizations and individuals in support of balanced leadership in the workplace and in communities across the country.
The announcement comes as Girl Scouts of the USA assumes new leadership under CEO Anna Maria Chávez and prepares to celebrate its centennial in 2012, using this important moment in its history to launch a major initiative to change the landscape for girls and young women. The initiative, which also includes the largest fundraising and advocacy campaign dedicated to girls’ issues in the nation’s history, will be formally announced in January and will extend well beyond the Year of the Girl in 2012.