Wednesday, January 18, 2012

The Atlanta Journal Constitution Praises New Girl Scout Badges

The Atlanta Journal Constitution reports that Girl Scouts of the USA recently unveiled 136 new badges, giving Scouts a new look — and new direction — in the year of its 100th anniversary. Designed to arm girls with modern-day skills, the insignias include everything from Digital Photography and Science of Style to Social Innovator.

Beth Messer, director of Girl Leadership Experience with the Atlanta region, said the new badges are designed to reflect girls’ evolving interests and the importance of technology and finance in today’s culture. A major update was also long overdue, she said. The last time the badges were overhauled was 1987.

A business strategy consultant and focus groups helped develop the badges. In focus groups, girls asked for more challenge, creativity, technology and “fun with purpose,” according to Michelle Tompkins, a spokeswoman with Girl Scouts USA.

Financial literacy is a major theme. Brownies can earn Money Manager badges; Junior Girl Scouts can obtain Savvy Shopper badges; and middle school Cadettes can try for Budgeting and Marketing badges.