Friday, October 21, 2011

How do You Define Healthy Media? Take our Poll and be Heard!

Last week, the Girl Scout Research Institute (GSRI) released findings from their latest study, Real to Me: Girls and Reality TV. GSRI surveyed over 1,100 girls and found that girls who watch reality TV are more likely to think a girls’ value is based on how she looks and are more likely to think you have to be mean to others to get what you want. On a positive note, reality TV can be a powerful tool in girls’ leadership development, with 68 percent agreeing that reality shows “make me think I can achieve anything in life.”

Girl Scouts is committed to cultivating a positive media environment and encouraging positive images of women and girls in the media. In 2011, the Girl Scouts of the USA partnered with the National Association of Broadcasters, the National Cable & Telecommunications Association, and The Creative Coalition to create the Healthy Media Commission for Positive Images of Women and Girls. The Commission, co-chaired by Geena Davis, Academy Award-winning Actor and Founder of the Geena Davis Institute on Gender in Media, and Deborah Taylor Tate, former FCC Commissioner, brings together media leaders, subject matter experts, and youth representatives to develop industry best practices that promote positive and balanced images of girls and women. Most recently, members of the Commission and Clare Bresnahan, Public Policy & Advocacy Associate for Girls Scouts of the USA, met with senior staff members from the White House Council on Women and Girls to discuss the importance of healthy media.

Girl Scouts urges you to get involved in the campaign for healthy media by participating in a poll created by the Geena Davis Insitute, Girl Scouts of the USA, and the Healthy MEdia Commission. The poll will help inform policymakers and the film industry about the importance of healthy media, and establish a holistic definition of healthy media that could help form the basis of the Commission’s recommendations to media and entertainment industry leaders. So, what are you waiting for? Take our important poll and share it with your friends.