Friday, September 30, 2011

Girl Scouts of Kansas Heartland Host Roundtable on Girls and Media

In Kansas, The Hays Daily News reports that the Girl Scouts of Kansas Heartland has been one of the major advocates against this marketing, which uses sexual images and thinner models, arguing the practice leads to low self-esteem and eating disorders, especially among young girls.

On Thursday, Girl Scouts of Kansas Heartland hosted a roundtable discussion with four panelists from the Hays community in the Robbins Center at Fort Hays State University.

Jill Arensdorf, chairwoman of the FHSU leadership studies department, moderated the panel, as they took questions from the audience.

Mary Martin, who is an associate professor of marketing at FHSU and has researched the effects of advertising on children, was the keynote speaker.

"I try to get (my students) to think about how to be a responsible marketer," Martin said.

Martin said low self-esteem is a major problem for girls, noting one in five girls between the ages of 12 and 18 can't stand to look at themselves in the mirror.