In an op-ed penned for The Tennessean, Deborah Taylor Tate recalls one day last fall, when everyone in Washington was in agreement. "The Girl Scouts of the USA, the National Association of Broadcasters, the National Telecommunications and Cable Association, and The Creative Coalition hosted everyone from competing media companies to Democrats and Republicans to spend a day focusing on the incredible impact that media has on all of us, especially our children," she states. "And we all agreed: We must take action."
Recognizing the need for gender balance and positive portrayals of women and girls in the media, in 2010 the Girl Scouts of the USA along with the National Association of Broadcasters, the National Cable & Telecommunications Association, and The Creative Coalition hosted the Healthy Media for Youth Summit featuring Geena Davis, Founder, the Geena Davis Institute on Gender in Media.
According to the Girl Scout Research Institute, girls compare themselves to fashion models, with 55 percent of girls admitting they diet to lose weight, and 31 percent admitting to starving themselves or refusing to eat.