Tuesday, May 17, 2011

Together Counts: Families Working Together to Fight Obesity

Beating obesity takes two things – people consuming fewer calories, and expending more calories through healthy physical activity. It’s called energy balance, and families eating and playing together can help achieve it. That is why the Healthy Weight Commitment Foundation and Girl Scouts of the USA have launched a national campaign called the Together Counts program. It encourages families to eat meals and engage in physical activities together.

Families will be provided with tools to track their progress and compare them with the results in their communities and across America. The program will also offer rewards and incentives to provide positive reinforcement. The Together Counts website will provide families with tips and advice that fuel participation, and a mobile app will give participants access to log and track their progress anywhere.

The Healthy Weight Commitment Foundation brings together 160 retailers, food and beverage manufacturers, restaurants, sporting goods and insurance companies, a professional sports organization, NGOs, trade associations, and the U.S. Army to do their part to help families reduce obesity, especially childhood obesity.