The Creative Coalition’s recent PSA, Watch What You Watch, will receive a 2011 Gracie Award at next week’s award ceremony in Los Angeles. Watch What You Watch was created for a collaborative initiative with the Girl Scouts of the USA that emphasizes the importance of helping children make educated choices in media viewing.
The Gracies, bestowed by the Alliance for Women in Media, celebrates and honors programming that is created for women, by women and about women, as well as individuals who have made exemplary contributions to the industry. The Gracie Awards strive to encourage the realistic and faceted portrayal of women in entertainment, commercials, news, features and other programs.
The campaign is created in partnership with the Girl Scouts of the USA, National Cable & Telecommunications Association, and the National Association of Broadcasters. The Watch What You Watch creative team includes writer Peter Mattei, cinematographer Aengus James, and This Is Just A Test Productions.