Thursday, May 5, 2011

Championing Healthy MEdia in Washington DC

AdLibbing, the Ad Council’s blog on all things social marketing, published a piece by Laurie A. Westley, Senior Vice President at the Public Policy, Advocacy and the Research Institute of the Girl Scouts of the USA.

Westley emphasizes the importance of promoting positive media images. "The revolution of new technologies such as social media, handheld devices, and interactive media has literally changed our world," says Westley. "For today’s girls, that means more media – up to 10 hours of recreational media a day – in many more forms and places. Many of those media messages and images, especially messages about women and girls, can both positively and negatively affect girls’ confidence, body image, relationships, and leadership aspirations."

Last week, Geena Davis, Academy Award-winning Actor and Founder of the Geena Davis Institute on Gender in Media, and Deborah Taylor Tate, former FCC Commissioner, joined together to launch Healthy MEdia: Commission for Positive Images of Women and Girls. Joined by Commission members, media partners, and teenage Girl Scouts, Davis and Tate launched the Commission.

Image via Roll Call, Washington DC.