Billboard reports that when most people think of the Girl Scouts, they immediately associate the organization with cookies.
Electronic instrument manufacturer/distributor Roland aims to add "rock star" to that list. The company has partnered with Girl Scouts of the USA to launch Girl Scouts Rock! Powered by Roland-a series of interactive workshops designed to empower young girls through music.
Girl Scouts ages 8-14 were introduced to various instruments, tried their hand at songwriting and performed for their peers. Participating alongside the girls was former Girl Scout/Disney star Shelby Spalione, who fronts the Rockin' Roland Girls Band. Spalione, ex-lead singer of female teen rock band KSM, will appear at all of the workshops.
"Music stores are very male-dominated," says Roland president Chris Bristol, who developed the initiative. "I want to give young girls a positive, hands-on experience playing musical instruments and making their own music. It's difficult for them to do that in school now because of all the budget cuts."