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Tuesday, March 1, 2011
PR Week Interviews Kathy Cloninger
Kathy Cloninger, CEO of Girl Scouts USA, talks to Danielle Drolet at PR Week about keeping the brand relevant and fresh as the 100th anniversary nears. The article is subscription based, but I would like to highlight one section specifically. About her plans to develop further on the digital front besides Facebook and Twitter, Cloninger states, "We have 50 million Girl Scout alums in the US and we aren't connected to them. We want to use technology to recapture them and create a call to action for women to get involved again. Similarly, we have plans for a digital way to bring all of the scouts in the US together to celebrate the anniversary virtually, as well as face to face."