The next step in The girl Scout Cookie Program's evolution, reported by an abundance of outlets over the past few days, is being played out in the digital arena. The Baltimore Sun reports that Girl Scouts nationwide are increasingly selling their famous cookies with a technological assistance. "We're shifting the way we do business in a big way, and this is one small indicator of that movement," says Jamie Joyce, vice president of interactive marketing for Girl Scouts of the USA — the first in the organization to hold such a title. "The general perception of Scouts is that they're an iconic brand that's been around forever, but not particularly a Web-savvy or connected one. We think this change will resonate really well with the public to let them know we are where they are." The Cookie Finder for iPhone is an extension of a Web tool the Scouts have found to be wildly popular. People searching for cookies go online to girlscoutcookies.org, type in their ZIP code and up pops a list, sorted by distance, showing how far to the nearest cookies. In January alone, that site topped 1 million visits — leading to countless sales for Scouts nationwide.
The story has been picked up by ABC News, Yahoo News (video below), redOrbit, Seattle Weekly and countless more. A quote from an article in The Washington Post resonates the most with me. “When it comes to technology, I think the best way to sum up Girl Scouts is: We are where the girls are,” said Michelle Tompkins, spokeswoman for Girl Scouts of the USA. “We listen to what they say. And when they tell us that they are on Facebook, then we go on Facebook.”
Download the Official Girl Scouts of the USA Cookie Finder today!