Yesterday, The Wall Street Journal reported that to cut costs and delivery times, a dozen Girl Scouts councils are testing a plan to sell only the six most popular cookies that makes up more than three-quarters of sales. The "Super Six" pilot program is the Scouts' latest way to increase profit.
As a result of post article outreach, The Wall Street Journal article has appeared in an abundance of blogs including Gawker, Vanity Fair, Jezebel, The Atlanta Journal-Constitution, Seattle Post Intelligencer, Woman’s Day, Slate, New York Daily News and many more. Moreso, girlscoutcookies.org saw the highest traffic in its history over the past 24 hours. Exciting!