From Friday, October 22, through Sunday, October 24, Girl Scouts of the USA and Dove invited all girls to participate in the first-ever Dove Self-Esteem Weekend. The Weekend was part of the Dove Movement for Self-Esteem, which invites all women and girls to create a world where beauty is a source of confidence, not anxiety.
Girl Scouts around the nation participated by painting murals of topics they care about and sharing them with members of their communities, an action inspired by the movie Ramona and Beezus.
To celebrate the wonderful murals made by Girl Scouts, Joey King – co-star in Ramona and Beezus – invited Girl Scouts from the Greater LA council to a screening of the movie (released in Blu-Ray and DVD on Nov 9) at the Fox Entertainment Studios in Los Angeles, CA on Nov 10, 2010. Before the screening, Joey had the opportunity to meet and greet the girls and become an honorary Girl Scouts herself. For a special message from Joey King, check out the video below:
Check out more on Joey King and Girl Scouts here. Learn more about the Dove Movement for Self-Esteem and imagine a world where every girl grows up with the self-esteem she needs to reach her full potential, and where every woman enjoys feeling confident in her own beauty.