Friday, November 19, 2010

"Who's That Girl" Continues to be a Hit!

The Girl Scout Research Institute’s new study titled "Who's That Girl? Image and Social Media", continues to gain significant media traction. This week’s round–up includes articles in Live Science, WebMD, Technorati, Ms. Magazine, Lemondrop, San Gabriel Valley Tribune, Mom Logic, Medicinenet and many more.

The nationwide survey, which included more than 1,000 girls ages 14 through 17, finds that girls downplay several positive characteristics of themselves online, most prominently their intelligence, kindness and efforts to be a positive influence. In person, girls say they come across as smart (82 percent), kind (76 percent) and a good influence (59 percent), whereas online, girls consider themselves fun (54 percent), funny (52 percent) and social (48 percent). Girls with low self-esteem are more likely to admit their social networking image does not match their in-person image (33 percent vs. 18 percent of girls with high self-esteem) and are also more likely to claim that the image they portray online is sexy (22 percent vs. 14 percent) and crazy (35 percent vs. 28 percent).

In contrast, the vast majority of girls prefer face-to-face communication. Ninety-two percent would give up all of their social networking friends if it meant keeping their best friend. The study also finds that social networking provides an avenue for girls to maintain better relationships and feel more connected to causes they care about. Fifty-six percent of girls agree that social networking helps them feel closer to their friends, and 36 percent think that social networks have increased the quality of their relationships. Fifty-two percent of girls have gotten involved in a cause they care about through a social network. Read all of the findings here.

Have you read the findings yet? If so, do you find them interesting?