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Thursday, April 3, 2008

Washington Times Covers New Girl Scout CMO


Today's Washington Times features a profile of our new Chief Marketing Officer, Laurel Richie and her mission of making Girl Scouts a more relevant brand for today's girls.


Please read it and let us know what you think!

2 comments:

Anonymous said...

This is a good article overall but can anyone tell me why it started talking about feminism and politics? This was supposed to be about the new CMO not the criticism of the Girl Scout organization. Girl Scouts are trying to teach today's girls that they are beautiful, can be self sufficient and can do anything their heart desires. This is what our society needs. Call it feminism all you want, but the world is changing and we need to work hard to prepare the minds of young girls so they can become women of "courage, confidence and character." I believe the Girl Scouts is doing a wonderful job and should keep up the good work!

Anonymous said...

Glad to hear that "they are doing a good job." Shouldn't that be a "we?"

 
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